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      • Open Access Article

        1 - Human Resources Training and Development as an Academic Discipline: Experiences and Perspectives
        Davood Ghorooneh Fateme Sanaeipour Kobra Emami
        Human resource training and development (HRD) has become an interdisciplinary field of study as an important academic discipline. But the literature review shows that there is no consensus on components of this field. This research was conducted with the aim of studying More
        Human resource training and development (HRD) has become an interdisciplinary field of study as an important academic discipline. But the literature review shows that there is no consensus on components of this field. This research was conducted with the aim of studying the existing situation and determining the scope of HRD, using qualitative research approach and case study method. The population in this study was all resources related to the subject, curriculum of the top universities in this field, as well as specialists of HRD. Therefore, after studying theoretical fundamentals, the curriculum of the top 10 universities was studied. Also, with seven experienced professors interviewed, and four group interviews with employers and proctors of HRD were conducted through the focus group. The interviewees were selected in a purposeful way and systematic coding was used to analyze the data. The results of these three stages of research have shown that the most important areas of study in HRD are: training design, HRD strategies, application of modern learning technologies in HRD, managing learning programs, evaluating learning effectiveness, talent management, coaching and mentoring, knowledge management, change and innovation management, and performance improvement management. Also, competencies such as leadership development, strategic human resource management, business intelligence, organizational behavior analysis, communication skills, and benchmarking of HRD have been identified as core topics in this field. Manuscript profile
      • Open Access Article

        2 - Explanation of the Role of Gamification on Job Satisfaction and Employee Motivation (case study: cosmetic industry(
        Shahin Rouhani Rad Mehdi Sabokrou Maasoumeh Mohammadi
        The purpose of this study is the explanation of the role of gamification on job satisfaction and employee motivation in the cosmetic industry. This research is a positivist nature with a quantitative approach. Also, this research is descriptive and in the type of field More
        The purpose of this study is the explanation of the role of gamification on job satisfaction and employee motivation in the cosmetic industry. This research is a positivist nature with a quantitative approach. Also, this research is descriptive and in the type of field studies, and in terms of research approach, is quantitative research. The target population of this study is all staff of marketing and sales units in the member of Iran cosmetic industries association whose scope of activity is in Tehran province. In this study for sampling, cluster sampling method has been used. Also, we used Krejcie and Morgan tables to determine the sample size, and 350 members of the target population have been investigated. In this research, two methods of library and field methods (a standard questionnaire consisting of 13 items) have been used for data collection. In order to assure the reliability of the measurement instruments, Cronbach's alpha was used. And for validation, content validity (content validity ratio and content validity index) was used. Also, in order to investigate the relationship between variables and data analysis, paired-samples T-test and SPSS software have been used. The results showed that gamification has an effect on job satisfaction and employee motivation Manuscript profile
      • Open Access Article

        3 - Designing a Marketing and Advertising Model of the Institute of Education and Human Resources Development
        Ahmad Shanian Reza Shafei Tohfeh  Ghobad Lamuki Behrooz Bayat Marzieh Bayat
        The present study was conducted using the qualitative approach and the grounded theory method to design the marketing model of the Institute of Education and Human Resources Development. The study population included the managers of educational institutions who were sel More
        The present study was conducted using the qualitative approach and the grounded theory method to design the marketing model of the Institute of Education and Human Resources Development. The study population included the managers of educational institutions who were selected through purposive sampling. The data was collected through interviews. The findings showed that factors such as identifying large organizations and industries and knowing their issues and problems, skills of the staff of the educational institution, staffs’ motivation, strong databases, use of new educational technologies, proper packaging of educational services, attractive ancillary services in the institution, providing examples successful previous work, experienced instructors, having educational standards, appropriate training environment, customer satisfaction system, competitors, political, social and biological crises and prices affect marketing the Institute of Education and Human Resources Development. In the research model, increasing revenue, developing a brand, increasing power in developing instructors and educators, and developing national credibility were the consequences of the use of appropriate strategies for marketing the Institute of Education and Human Resources Development. Manuscript profile