Designing a Marketing and Advertising Model of the Institute of Education and Human Resources Development
Subject Areas :
Ahmad
Shanian
1
Reza
Shafei
2
Tohfeh
Ghobad Lamuki
3
Behrooz
Bayat
4
Marzieh
Bayat
5
Keywords: Marketing Model Grounded TheoryInstitute of Education and Human Resources Development.,
Abstract :
The present study was conducted using the qualitative approach and the grounded theory method to design the marketing model of the Institute of Education and Human Resources Development. The study population included the managers of educational institutions who were selected through purposive sampling. The data was collected through interviews. The findings showed that factors such as identifying large organizations and industries and knowing their issues and problems, skills of the staff of the educational institution, staffs’ motivation, strong databases, use of new educational technologies, proper packaging of educational services, attractive ancillary services in the institution, providing examples successful previous work, experienced instructors, having educational standards, appropriate training environment, customer satisfaction system, competitors, political, social and biological crises and prices affect marketing the Institute of Education and Human Resources Development. In the research model, increasing revenue, developing a brand, increasing power in developing instructors and educators, and developing national credibility were the consequences of the use of appropriate strategies for marketing the Institute of Education and Human Resources Development.
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