شناسایی و ارزیابی عوامل موثر فرهنگ یادگیری الکترونیکی در جهت پذیرش فناوری اطلاعات و استقرار SCRM
محورهای موضوعی : روش های نوین آموزش وتوسعه منابع انسانیمیثم کیوانی 1 * , مهدی زیرک 2 , حسين مومني مهموئي 3 , علی حسین زاده 4
1 - دانشگاه آزادتربت حیدریه
2 - دانشگاه آزاد واحد تربت حیدریه
3 - گروه علوم تربیتی، واحد تربت حیدریه، دانشگاه آزاد اسلامی، تربت حیدریه، ایران
4 - دانشگاه آزادتربت حیدریه
کلید واژه: فرهنگ یادگیری الکترونیکی, پذیرش فناوری اطلاعات, مدیریت ارتباط با مشتری اجتماعی (SCRM),
چکیده مقاله :
پژوهش حاضر با هدف شناسایی و ارزیابی عوامل موثر فرهنگ یادگیری الکترونیکی در جهت پذیرش فناوری اطلاعات و استقرار SCRM در شرکت سیمان شرق انجام شده است. رویکرد پژوهش کیفی و به لحاظ هدف، پژوهشی اکتشافی با روش تحلیل تم است که در آن با استفاده از مصاحبه نیمه ساختاریافته تعداد 25 نفر از مدیران شرکت سیمان شرق و خبرگان و صاحبنظران در این حوزه به روش انتخاب نمونه تصادفی ساده انتخاب شده‌اند یافته‌های تحقیق حاکی از هفت تم اصلی یا همان عوامل موثر در فرهنگ یادگیری الکترونیکی در جهت پذیرش فناوری اطلاعات و استقرار SCRM می‌باشد. این هفت تم عبارتند از عوامل ساختاری، عوامل رفتاری، عوامل محیطی، فرآیند ها، خروجی، اثر و پیامد که کدهای شناسایی شده از این تم های اصلی در متن حاصل از مصاحبه‌ها، تعداد 146 کد استخراج گردید سپس بر اساس میزان تشابه مفهومی، دسته بندی و ترکیب شده تعداد 75 مفهوم استخراج شد. سپس نقش هر یک از زیر مقوله‌ها در ایجاد یک فرهنگ یادگیری الکترونیکی در جهت پذیرش فناوری اطلاعات و استقرار SCRM بررسی شد.
The purpose of this study was to identify and evaluate the effective factors of e-learning culture for IT adoption and SCRM deployment in Shargh Cement Company. The qualitative and objective research approach is a thematic exploratory study in which 25 managers of shargh cement and experts in this field were selected through semi-structured interviews through simple random sampling method. Findings The research identifies seven major themes, or factors, affecting e-learning culture for IT adoption and SCRM deployment. The seven themes are structural factors, behavioral factors, environmental factors, processes, outputs, effects and outcomes. 146 codes were extracted from these main themes in the context of the interviews.From these main themes, 75 concepts were extracted based on conceptual similarity, categorization, and composition. Then, the role of each of the subcategories in creating an e-learning culture for IT adoption and SCRM deployment was examined.
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