Determining the competencies of Human Resource with the Approach of marketing educational services (a meta-Analysis literature review)
Subject Areas :
Saeed Talebi
1
,
seyyed mahmoud shabgoo monsef
2
*
,
Kambiz Shahroodi
3
,
فرزین فرحبد
4
1 - Islamic Azad University, Rasht Branch
2 - Islamic Azad University, Rasht Branch
3 - Islamic Azad University, Rasht Branch
4 - Islamic Azad University, Rasht Branch
Keywords: education industry, educational marketing, job competence, educational institutions, meta-analysis ,
Abstract :
High quality education is a prerequisite for a flourishing economy of a country. The quality of education can be improved by considering new approaches. On the other hand, the characteristics and competencies of specialists in the field of education and focusing on competency-based human resources in this field is another approach that will have a direct relationship with the quality of education and improving competition in this market. Therefore, the research object is to explain the key competencies of human resources in the field of education services with the approach of marketing education services. In this study, the results of the resources of necessary competencies in educational services during the years (2020-205) & (1399-1385) are analyzed by a meta-analyzed method and components of educational services marketing competency were counted. From 91 primary sources, 67 sources were selected based on abstract, then 39 ones were selected based on the content, and finally 12 sources were considered as relevant sources. Heterogeneity of the effect size was confirmed and then the effect of each index was studied using CMA software. By the results of the Q test, the studies are heterogeneous with 99% confidence, the use of combining results of the random effects model was confirmed. According to the random results in software analysis, 24 key competencies were found in the field of educational services marketing. The findings indicated that the competencies "time management" and "creativity and innovation" have the highest effect sizes of 0.584 and 0.538 respectively, and the competencies of "listening skills" and "power of analysis" with a value of 0.285 have the lowest effect sizes among the competencies.
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