توسعه سرمایه انسانی با رویکرد مربی‌گری: شایستگی‌های خاص مربیان کسبوکار
محورهای موضوعی :
محمد عزیزی
1
(کارآفرینی)
علی گودرزی
2
(دانشگاه تهران)
کلید واژه: سرمایه انسانی, شایستگی‌های خاص, مربی‌گری کسبوکار, شناخت کسبوکار, دانش بازار.,
چکیده مقاله :
برای توسعه سرمایه انسانی شیوه‌ها و رویکردهای مختلفی وجود دارند که در سالهای اخیر از میان آنها به مربی‌گری اهمیت و توجه بیشتری شده است. پژوهش حاضر با هدف شناسایی شایستگی‌های خاص مربی‌گری کسبوکار انجام شده است. جامعه آماری این پژوهش مربیان تخصصی کسبوکار هستند که از 231 نفر از آنها اطلاعات لازم جمع‌آوری شده است. در این پژوهش برای گردآوری داده ها از پرسشنامه و برای تجزیه‌وتحلیل داده‌ها از مدل اندازه‌گیری معادلات ساختاری با استفاده از نرم افزار آموس استفاده شده است. نتایج حاصل نشان داد که شاخص‌هایی چون"داشتن تجربه و آشنایی با چالش‌ها و نقاط کور کسبوکار"، همترازی تخصص و تجربه مربی با حوزه فعالیت و نیازهای کارآفرین" از مولفه همترازی با کسبوکار، "اطلاعات مناسب از حوزه کسبوکار متربی"، شناخت مراحل تبدیل ایده به کسبوکار " اطلاعات اقتصادی و فهم تجاری"، "آشنایی با تسهیلات مربوط به کسب‌و‌کارها" از مولفه ورود به کسبوکار، " دانش عمیق در مورد نیازها و انتظارات مشتریان یا بازار هدف"، دانش روش‌های ایجاد مزیت رقابتی"از مولفه دانش بازار، "شناسایی نیازها و خواسته‌های کارآفرینان"، از مولفه تمرکز بر متربی، "شناخت روندهای بازار، شناخت چرخه عمر کسبوکار، شناخت فناوری‌های جایگزین، شرایط فردی، خانوادگی و اجتماعی کارآفرین و دانستن قوانین و مقررات خروج و ورشکستگی"، از مولفه خروج کسبوکار،"جذب همکار، مدیریت انگیزه و نگهداشت سرمایه انسانی، سیستم پرداخت و پاداش کارکنان و تیم‌سازی و مدیریت تیم"، از مولفه مدیریت سرمایه انسانی شاخص‌هایی هستند که دارای بیشترین اهمیت در چارچوب شایستگی‌های خاص مربی‌گری کسبوکار بوده‌اند.
In recent years, there is growing acceptance of need for educational reform and changes in learning to meet the challenges of business. This study aimed to identify specific competencies of business coaching. The population of this research are specific business coaches working in the ministry of industry, mine and trade that from 231 of samples necessary information was collected. The results showed that indicators such as " deep experience in the field of business", "experience and familiarity with the challenges and help entrepreneurs in bottlenecks and problems", aligning the expertise and experience of the players in the field of activity and needs of entrepreneurs or business owners "component alignment with the business," business information appropriate scope of students' knowledge of transforming ideas into business' financial information and understanding of the business ", "Introduction to the facility on businesses' component business knowledge, "in-depth knowledge of the needs and expectations of customers or target market", knowledge of methods are the most important special competencies for coaches.
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