Provide a model for nurturing and developing the competencies of international marketing managers in free trade zones
Subject Areas :
1 - Department of Management, Faculty of Accounting and Management, Yazd Branch, Islamic Azad University, Yazd, Iran
Keywords: Competencies of International Marketing Managers, International Marketing, Free Trade Zones,
Abstract :
Given the central role of international marketing in the development and success of free trade zones, international marketing managers must have special skills and competencies. The present study aimed to provide a design model and accreditation model for international marketing managers in free trade zones. The present study is an applied-developmental research that has been done by heuristic mixed method. It is also a cross-sectional survey in terms of data collection method and time period. The statistical population of the quality sector includes 23 managers of free trade zones. In a small part, the views of 186 international marketing managers of free trade zones have been used. Data collection tools are semi-structured interview and researcher-made questionnaire. The content analysis method and partial least squares were used to analyze the data. The results show that the competencies of international marketing managers include knowledge, skills, personal characteristics, ability and credibility. Skills competencies include professional skills and interpersonal skills. Knowledge competence includes specialized knowledge, general knowledge and international knowledge. Creditworthiness is divided into two categories: public credit and professional credit. Ability competence includes managerial, marketing and emotional ability. Finally, personal competencies also include moral, personality, and professional characteristics. moral, personality, and and professional characteristics.
Fan, G., Xie, X., Chen, J., Wan, Z., Yu, M., & Shi, J. (2022). Has China's Free Trade Zone policy expedited port production and development?. Marine Policy, 13(7), 934-951.
Liu, J., Wang, X., & Guo, J. (2021). Port efficiency and its influencing factors in the context of Pilot Free Trade Zones. Transport Policy, 105, 67-79.
Ghanbarpour, Kh., Mahkouie, H., Amiri, A (2021). Analysis of the Impact of Free Zones on Economic Development in Iran Case Study: Aras Free Zone. Geography and Environmental Studies, 10 (39), 7-26. (in persian)
Motahari, M., Hosseini, M., Dadras, A. (2020). Estimation of export and import functions of agricultural products from border markets of Iran with spatial econometric approach. Modern Economics and Commerce, 15 (1), 95-115. (in persian)
Daneshmehr, H., Khalegh, K., Hedayat, O. (2020). Cross-border development and the destruction of the capacities and opportunities of cross-border communities with an emphasis on the critique of cross-border markets. Welfare Planning and Social Development, 14 (43), 241-278. (in persian)
Afrasiabi, R. (2017). Analysis and Study of Border Markets Challenges in Iran, Quarterly Journal of New Attitudes in Human Geography, 10 (1), 333-351. (in persian)
Abdi, E., Mohaghar, Ali., Taslimi, S. (2019). Identification of effective institutions in the formation of innovation ecosystem in free trade and industrial zones of Iran. Studies of Islamic and Iranian Progress Pattern, 7 (16), 268-298. (in persian)
Dadras, A., Karim, H., Rahnama, A. (2020). Factors affecting economic resilience in Iran's free trade zones. Strategic Policies, 8 (30), 264-289. (in persian)
Shen, Z., Miao, J., & Li, L. (2021). Study on tax burden calculation and risk allocation for industries in free trade zones. Economic Research-Ekonomska Istraživanja, 34(1), 880-901.
Rezvani, M., Asadi, N., Rezaei, M. (2021). Design a variety of sales strategies using database marketing. Insurance company active in free trade zones. Consumer Behavior Studies, 8 (4), 21-45. (in persian)
Rashnoodi, A., Soltani, M.,Kordnaij, A. (2019). Identify and explain the key factors for the success of free trade-industrial zones at the international level based on the method of grounded theory. Oceanography, 10 (38), 111-122. (in persian)
Zarrin, S., Mahmoudi, M., Albo, E. (2018). Designing and explaining the internal marketing model of Iran's free zones. Modern Marketing Research, 8 (2), 181-198. (in persian)
Basiji, A., Babaei, M. A., Khadivar, A. (2020). Design and validation of the competency model of international marketing managers. Human Resource Management Research, 12 (2), 35-62. (in persian)
Babashahi, J., Arabi, M., Shafi'i, M. (2020). Designing the competency model of digital marketing managers with content analysis method. Modern Marketing Research, 10 (39), 127-150. (in persian)
Reid, A., Moiseienko, A., & Chase, I. (2020). Improving Governance and Tackling Crime in Free-Trade Zones. Royal United Services Institute, 15(1), 33-47.
Ayneh, H., Abrishami, A. (2021). The evolution of the state-country structure in Iran in the light of the emergence of free trade-industrial zones. New Legal Research, 3 (7), 113-136. (in persian)
Hashemi, K. (2016). Free trade and industrial zones and its impact on the development of the Persian Gulf region. Persian Gulf Cultural and Political Studies, 3 (8), 169-192. (in persian)
Mohaghegh, P., Jami, M., Modi, M. (2021). Investigating the Impact of Tax Exemptions on the Growth and Development of Free Trade Zones. New Research Approaches, 5 (64), 49-63. (in persian)
Panahi, Y., Khoshchehreh, M., Hamidi, M. R. (2021). Designing a policy model for the development of non-oil exports in the free zones of Iran. Public Policy Quarterly, 7 (2), 167-185. (in persian)
Cabral, S., Mahoney, J. T., McGahan, A. M., & Potoski, M. (2019). Value creation and value appropriation in public and nonprofit organizations. Strategic Management Journal, 40 (4), 465-475.
Rounak, S., & Misra, R. K. (2020). Employee value proposition: an analysis of organizational factors–the way to enhance value perception. Development and Learning in Organizations: An International Journal, 49(2), 249-261.
Muller-Frommeyer, L. C., Aymans, S. C., Bargmann, C., Kauffeld, S., & Herrmann, C. (2017). Introducing competency models as a tool for holistic competency development in learning factories: Challenges, example and future application. Procedia Manufacturing, 9, 307-314.
Giraldo, L. M. C. (2021). Management Competencies and Trust in a Private Service Company. Industrial Data, 24(1), 1.
Wiziack, J. C., & Dos Santos, V. M. P. D. (2021). Evaluating an integrated cognitive competencies model to enhance teachers’ application of technology in large-scale educational contexts. Heliyon, 7(1), e05928.
Lara, F. J., & Salas-Vallina, A. (2017). Managerial competencies, innovation and engagement in SMEs: The mediating role of organisational learning. Journal of Business Research, 79, 152-160.
Hafizi, M., Moradi, F. (2017). Identifying indicators for evaluating the educational competencies of Tehran municipal managers. Human Resources Education and Development, 3 (14), 135-150. (in persian)
Abbasi, H., Shams, Gh., Khorasani, A. (2016). Assessing the current status of competencies of department heads and assessing the competencies of department heads of Shahid Beheshti University, Payam Farhikhtegan Quarterly, 13 (1), 34-57. (in persian)
Okonkwo, U., Ekpeyoung, B., Ndep, A., & Nja, G. (2020). Managerial Competencies‑A Survey of Healthcare Managers in A Tertiary Hospital in Calabar, South‑South Nigeria. Nigerian Journal of Clinical Practice, 23(7), 988-994.
Shirvani, T., Ehsani, M., Koozehchian, H., Amiri, M. (2021), Designing the Competencies Model for Sports Marketing Managers (Using Foundation Data Theory), Sports Management and Development, Volume 9, Number 1 - Serial Number 21, pp. 62-78. (in persian)
Mirsapasi, N., Gholamzadeh, D. (2019), Designing a Competency Model for Managing Managers in the Public Sector of Iran (Case Study: Middle Managers in the Industrial Sector), Management Futures Research, Volume 20, Number 83, pp. 16-1. (in persian)
Asgari, N. (2019), Designing a Suitable Selection Model and Developing the Competencies of Sales Managers in the Broadcasting Industry, Business Management Volume 11, Number 3, pp. 485 -504. (in persian)
Pourezat, A.A., Fathi, F., Abbasi, T. (2019), Development of managers' competency model to achieve the vision of 1404, Strategic Management Studies of National Defense, Volume 1, Number 1; From pp. 110 - 137. (in persian)
Paripour, A., Nateghi, F., Mohammadi, M. (2020). Provide a model for evaluating the quality of combined education in higher education. Research in Educational Systems, 14 (51), 7-22. (in persian)
Azizzadeh, N., Aghamusi, R., Azad, N. (2021). Presenting a dynamic growth model of Iran's market share in gas regional trade from a strategic perspective. Strategic Studies in Public Policy, 11 (38), 257-275. (in persian)
Davari, A., Rezazadeh, A. (2013). Structural Equation Modeling with PLS Software, Tehran: Jihad Daneshgahi Publications. (in persian)
Azar, A., Gholamzadeh, R. (2019). Least Minor Squares, Tehran: Negah Danesh Publications.(in persian)
Chin, W. W. (1998). The partial least squares approach to structural equation modeling. Modern methods for business research, 295(2), 295-33.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the academy of marketing science, 43(1), 115-135.
Tenenhaus, M., Vinzi, V. E., Chatelin, Y.-M., & Lauro, C. (2005). PLS path modeling. Computational statistics & data analysis, 48(1), 159-205.
Wetzels, M., Odekerken-Schröder, G., & Van Oppen, C. (2009). Using PLS path modeling for assessing hierarchical construct models: Guidelines and empirical illustration. MIS quarterly, 177-195